Released on: August 27, 2008, 10:24 pm

Press Release Author: Lipika Sahoo

Industry: Retail

Press Release Summary: C. Krishniah Chetty & Sons, one of the world's finest
heritage businesses, launched the first-of-its-kind exclusive Diamond specialist
store in Bangalore, India. The jewellery industry has evolved over the years and C.
Krishniah Chetty being a leader in the category utilised the opportunity by setting
up an exclusive space for the discerning customers.

Press Release Body: Located at The Touchstone, 2-1 Main Guard Cross Road, the store
offers exquisite collections of diamonds, estate jewellery, traditional jewellery
and focused segmentation in solitaires, coloured diamonds and pearl. These lines are
well thought of & appeal to all groups of customers who have patronized C. Krishniah
Chetty & Sons. The bridal collection with its elaborate & intricate designs is a
dream come true for many a brides-to-be.
Diamond is the birthstone of those born in April and to commemorate this month of
diamonds, a cultural event "Be Jeweled" compromising a jewellery fashion show was
choreographed by the esteemed clients of CKC. The contemporary Parfait youth
collection and exquisite Wedding collections were displayed and had the audiences
wowing for more. C. Krishniah Chetty & Sons re launched Parfait - the Haute
Collection for the young at heart and mind.
Speaking on the occasion, Mr. Vinod Hayagriv, Managing Director, C. Krishniah Chetty
& Sons said, "Generally most jewellery companies have a counter or two for diamonds,
while gold jewellery occupies 80% of the counter space. We believe that from mine to
market, gold and diamonds are handled very differently. It is only at the retail end
that the two were merged till now. C. Krishniah Chetty & Sons decided to separate
the gold jewellery and diamond jewellery into two full showrooms".
He further added, " In India C. Krishniah Chetty & Sons are the first signature
designers who have created exclusive verticals for its gold and diamond business
fronts to offer specialization, greater depth and a focused customer interface. This
is likely to foster growth and change the face of the industry and is a
path-breaking effort in creating two specialist businesses".

Sporting a welcoming and contemporary look, the 14,000 sq.ft Diamond jewellery
specialist store has been designed to deliver the unique Experience to the diamond
connoisseurs in India and the world. The spaciously designed store has two floors
each of 7,000 sq.ft connected by an internal escalator. The first floor boasts of a
unique 'Salon' - private lounge area which allows clients to browse through fine
jewellery at leisure and in complete privacy. The facilities at the store include -
trained staff providing personalized attention, crèche', information kiosks &
journals on gems and jewellery, and snack and beverage services. All these along
with a convenient location and ample space with valet parking facilities have been
added to the existing store to make it the ultimate jewellery experience.

Mr. Ganesh Narayan, Executive Director, C. Krishniah Chetty & Sons reiterates,
"C. Krishniah Chetty & Sons has raised the bar in setting standards by
using the best carat diamonds for its jewellery, precisely cut & polished in
Belgium. As a result, each diamond at the store shines brighter & possesses "a life"
which is rare. As a company that is focused on maintaining high ethical standards,
in 1998 C. Krishniah Chetty & Sons introduced the "Ultimate Diamond Certificate" for
stones over 0.23 Carats in weight as proof, which can be verified by any authority
in the world".


Web Site: http://www.ckcsons.com/

Contact Details: The Flagship Diamond Specialist Store
"The Touchstone"
2-1 Main Guard Cross Road, Bangalore - 560001, India.
Phone: +91 - 80 -4000 1869
Fax: +91- 80 -25589604

Email: lipika@ckcsons.com